I am a Social Media Manager with experience in developing and executing marketing strategies that enhance brand visibility, audience engagement, and organisational growth. My expertise spans social media management, content creation, photography and videography, newsletter management, podcast production and hosting, stakeholder relations, and the design of both digital and print marketing assets

Throughout my career, I have managed multiple social media platforms, creating content that aligns with brand objectives while driving meaningful engagement and growth. I have also overseen the production and hosting of podcasts, managed online newsletters to strengthen audience communication, and developed strong stakeholder relationships to support marketing initiatives and organisational goals.

In addition, I collaborate with various brands to create content that promotes their products and strengthens their presence across digital platforms. These partnerships have further developed my ability to adapt content styles to different audiences while maintaining authenticity and performance-driven results.

Alongside my professional experience, I independently manage a YouTube channel that has accumulated over 1 million views, demonstrating my ability to create compelling content, understand audience behaviour, and build engaged online communities.

I am passionate about combining creativity with strategic thinking to deliver impactful marketing campaigns, strengthen brand identity, and create meaningful connections between organisations and their audiences across digital and traditional channels.

I currently manage two YouTube channels, overseeing content strategy, production, optimisation, and audience growth. The first is my personal channel, which I launched during lockdown as a creative hobby and has since generated over 1 million views. By identifying opportunities within the technology and finance space, I created content that served a niche audience and established a strong, engaged community.

Alongside this, I manage Trampoline's business podcast YouTube channel, overseeing the production process from planning and recording to editing, publishing, and promotion. This role involves creating engaging video content, optimising videos for discoverability, and ensuring content aligns with the organisation's wider marketing and brand objectives.

Managing both channels has provided extensive experience in content strategy, audience development, video production, and performance analysis. Through the use of YouTube Analytics, I continuously monitor audience behaviour and engagement metrics to inform content decisions and improve performance. 

I currently manage three TikTok accounts, each with a unique audience and content strategy. The first is dedicated to my personal brand, where I create and share content focused on technology, finance, and digital marketing. Through educational videos, market commentary, and industry insights, I share my knowledge and perspectives while building an engaged audience around topics I am passionate about. Managing this account has strengthened my ability to identify trends, create compelling short form content, and communicate complex ideas in an accessible and engaging way.

Alongside my personal platform, I manage the TikTok presence for Trampoline's Business Podcast. This involves repurposing long form podcast episodes into engaging short form clips, highlighting key discussions and insights from conversations with entrepreneurs, business leaders, and industry experts. My role includes content planning, video editing, copywriting, and optimising content to maximise reach and engagement.

I also manage Trampoline's main TikTok account, where I create content that promotes the organisation's services, programmes, events, and business support opportunities. Through a combination of educational, promotional, and community focused content, I help increase brand awareness and connect with aspiring and early-stage entrepreneurs. Across all three accounts, I utilise platform analytics, audience insights, and content performance data to continuously refine strategy and drive growth.

I currently manage three TikTok accounts, each with a unique audience and content strategy. The first is dedicated to my personal brand, where I create and share content focused on technology, finance, and digital marketing. Through educational videos, market commentary, and industry insights, I share my knowledge and perspectives while building an engaged audience around topics I am passionate about. Managing this account has strengthened my ability to identify trends, create compelling short form content, and communicate complex ideas in an accessible and engaging way.

Alongside my personal platform, I manage the TikTok presence for Trampoline's Business Podcast. This involves repurposing long form podcast episodes into engaging short form clips, highlighting key discussions and insights from conversations with entrepreneurs, business leaders, and industry experts. My role includes content planning, video editing, copywriting, and optimising content to maximise reach and engagement.

I also manage Trampoline's main TikTok account, where I create content that promotes the organisation's services, programmes, events, and business support opportunities. Through a combination of educational, promotional, and community focused content, I help increase brand awareness and connect with aspiring and early-stage entrepreneurs. Across all three accounts, I utilise platform analytics, audience insights, and content performance data to continuously refine strategy and drive growth.

I currently manage two online newsletters, each serving a distinct audience and purpose. The first focuses on financial markets, where I create and distribute content that provides insights, market commentary, and educational resources for traders and investors. This involves researching market developments and writing engaging, informative copy that translates complex financial topics into accessible content for readers.

The second newsletter is managed on behalf of Trampoline and is designed to support early-stage entrepreneurs. It provides subscribers with the latest business support opportunities, funding programmes, events, workshops, and resources to help them start and grow their businesses. I am responsible for creating compelling copy, curating relevant opportunities, and ensuring information is communicated clearly and effectively to encourage engagement and action.

Managing both newsletters has strengthened my copywriting, content planning, and email marketing skills, as well as my understanding of audience segmentation and performance analysis. Through creating targeted, value driven content, I have developed the ability to adapt my writing style to different audiences while maintaining a consistent and engaging brand voice.